Bio Details

Deanna Jurgens

Global Chief Growth Officer and President, North America

Deanna Jurgens joined Beyond Meat in May 2021. Since August 2022, Ms. Jurgens has served as Beyond Meat’s Global Chief Growth Officer and President, North America. Prior to her current position, she served as Beyond Meat’s Chief Growth Officer from June 2021 to August 2022, after serving as Chief Global Sales Officer at skincare company Rodan & Fields, where she was responsible for sales across the United States, Canada, Australia and Japan from April 2018 to May 2021. She also serves as a manager of the Planet Partnership, LLC, our joint venture with PepsiCo, Inc. Ms. Jurgens has also held senior leadership roles across PepsiCo’s North America business during her more than 15-year career at the food and beverage giant, including most recently from April 2016 to February 2018 as Region Vice President and from February 2018 as Senior Vice President for Frito-Lay’s largest operating business. Ms. Jurgens brings over 20 years of experience with a proven record of growing sales and profit through strategy, branding, marketing, operational excellence and innovative approaches. She was also responsible for some of PepsiCo’s largest retail customers as Vice President and General Manager for Target; Vice President of Sales for Quaker, Tropicana and Gatorade for Sam’s Club; and Vice President of Insights, Strategy and Advanced Analytics for Walmart. Ms. Jurgens received her BS degree in Psychology from the University of Oregon.

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