Adriaan Figee joined Beyond Meat as General Manager, EMEA in July 2026. Before joining Beyond Meat, Mr. Figee served as Chief Commercial Officer and Group Executive at Zandbergen World's Finest Meat, a global meat and protein supplier from 2012 to 2025, and as Founder and Chief Executive Officer of The New Plant B.V., a plant-based and future food venture, from 2019 to 2025. Prior to that, Mr. Figee founded several businesses in the Netherlands, including Frame Offices, a high-flex office operator, in 2012, and Figee Wine Import, an international wine import business, that Mr. Figee founded and operated from 2002 to 2012. Mr. Figee received his MBO degree in Hospitality & Business Management from Hotel Management School Tilburg and an HBO degree in Marketing, Economics & Law from Hogeschool van Amsterdam.